First, let’s address the difference between “branding” and “visual identity”. The two terms are often used interchangeably, but there are important differences. Branding Branding is the experience your customer (or …
3 Things You Need to do Before Hiring a Logo Designer
BEFORE WE DIVE INTO THE LIST, LET ME EXPLAIN WHY THESE THINGS ARE SO IMPORTANT BEFORE HIRING A LOGO DESIGNER. I’m often asked, “How much do you charge for logo …
The Why of What I Do
BECAUSE “I LOVE WHAT I DO” ISN’T QUITE ENOUGH.Let’s be straight here. It’s tough out there, and not just in graphic design and the creative space. With current levels of …