Helping You Make the Right Impression

Avoid stress, frustration and messy-looking DIY graphics by investing in lasting, flexible, value-based branding that makes your marketing easier.

The Process


Clear communication

I'll get to know you. I'll take the time to investigate your needs and come up with a strategy to get you the best result. We'll work together as a team. I won't blindly give you what you ask for if I know it's going to hurt you in the long run. Better design. Better businesses. Better communities.

Once we've worked out the basics of the project I'll put it together into a clear, easy-to-understand agreement. That way there's no confusion - you'll know exactly what to expect.

Research & Analysis

Research leads to results. When something is tried and tested, it has a far better chance of success. Before creating a design, we make sure we know who the audience is, what they like, The environment in which the design will be placed, and what's worked in the past.

Quality of thinking is what makes a great design. Each element, and the relationship between each element is strategic. The analytical mind takes the viewer on a journey through design and entices them to take action.

Follow-up and support

You're not alone. I make sure I'm as accessible as possible to answer any questions. I've also got a handy Resources section with answers to many common questions. I'll do my best to make sure your beautiful new look is working for you.

I'll provide you with everything you need to use your designs properly. Whether it's properly-prepared print files, logo file guides, or Q&As and FAQs; I'm here to help you get the most out of your design package even after the project has been finalised.

The Story

I believe in local businesses.
I believe they can reach their audience and sincerely delight them.
I believe many businesses do that, and more businesses can.

I believe business can be fun, both as a business owner and as a consumer. I believe there's a right way to stack the dishwasher and hang a toilet roll, but let's not get into that now.

I believe that business and humanity, working together, can change the world. It's my mission to transform businesses and help them reach their audience in ways not yet achieved.


Connection! Visually, intellectually and, most importantly, emotionally.

Have you ever visited a website and seen something unexpected that made you smile? Ever looked at a billboard about sky-diving and felt that rush like you're about to jump off the plane? That's the kind of experience I aim for. That's why I do what I do. To create experiences beyond what you see on screen or on paper.

I help businesses in need of an online or graphic presence. I don't just provide images, I guide you through the process and provide you with documents that will help you manage your own graphic/marketing needs when necessary to keep costs down.

Making spaces for incredible work —


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Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut.

I can thoroughly recommend Jo from Startled Squid Design. Her expertise and innovative ideas regarding Web design are great, Jo is a pleasure to work with and has an abundance… Read more “Annette Bates”

We have been working with Jo on 2 separate websites for businesses we run as a family with our staff. She has been most helpful with getting our site looking… Read more “Christine Yeomans”

Jo is always great to work with and produces a beautiful end product for a reasonable price.

Mockup of the PDF e-book titled 'Pricing for Profit' by Skincare Business Foundations, showcasing design by Startled Squid Design Group. Shows three pages of the PDF including cover with antique gold cash register image overlaid with pink rectangles with white heading text.

Thank you for your time and effort building the logo for my Style Coaching business. It took a bit of time for me to discover what I really wanted and… Read more “Realise Style”

Jo is an absolute legend and star. Professional, fast turnaround and excellent perception. She knows what you want even when you don’t. Couldn’t give her enough gold stars.

Veda Yoga logo - black with white text

Jo provided a really quick turn around on a rush job with brief instructions for us designing a banner for an event. She gave us four distinct design options to… Read more “Nillumbik Tourism & Business”

I needed help to put the right kind of spit and polish on an ebook I had written and I needed it done in a hurry. Jo was great. She… Read more “The Online Fix”

Kirri Romero, Digital Strategist from The Online Fix

Jo is super quick and turned expensive photos which were the wrong colour into product photos I could use on the website. Professional and lovely to work with, will be… Read more “Hey Lulu”

Hey Lulu robs testimonial image with model wearing a teal satin robe and logo overlaid

Jo was such a pleasure to work with.
Even creating a small personal caricature for our youtube and Instagram accounts was fun for her!
Her turn around time… Read more “Kelli H.”

Vector cartoon illustration of mother and daughter

Thanks to Jo, I have a new logo I can be proud of. She took on board my creative input, helped me design a visual brand better than I could… Read more “Dragonfly Web Design”

Metallic silver Dragonfly Web Design logo mockup on slate grey glass wall

Wonderful designs, advice and communication 🙂 Highly recommend!

Mandala Mood vectorised logo

Startled Squid is so professional and easy to communicate with. I felt like my project was taken to it’s full potential and I’m so happy with the results. Their knowledge… Read more “WildArt”

Mockup of business cards designed for WildArt featuring acrylic artwork and gold foil printing